SPONSORSHIP OPPORTUNITIES

Exciting opportunities await companies like yours!

Become a sponsor to reach 70,000+ NRA members who gather to enjoy fun, fellowship and patriotism during the 2016 NRA Annual Meetings — this premier event will take place May 20-22 in Louisville at the Kentucky Exposition Center.

Being a 2016 NRA show sponsor is a terrific way to reach this enthusiastic, highly charged audience of NRA members, shooters, hunters and sportsmen. And, depending on your level of sponsorship, you also have the advantage of reaching millions of gun owners beyond the events planned in Louisville. Many sponsorship levels include exposure in print ads featured in NRA magazines, NRA Annual Meetings & Exhibits flyers and posters, mass emails to NRA members promoting the show, area billboard advertising, and our NRA Annual Meetings website.

For more information or to purchase a sponsorship opportunity please contact Peter Yuska at 703-267-3782 or PYuska@nrahq.org

Sponsorship opportunities include:

SOLD OUT Official Print Directory Advertisement

As the NRA Annual Meetings & Exhibits continues to expand, so does your need to separate yourself from the competition. One of the most cost effective ways to do this is through an advertisement in the Official Show Program Directory. Chock full of everything show related, this high-quality, full-color directory is distributed to attendees as they arrive to the show. It not only serves as a road map during the show, but evolves as a keepsake and resource guide for years to come, continuing to provide returns on your advertising dollars long after the show is over. For questions or to purchase your directory ad contact Pete Yuska at 703-267-3782 or pyuska@nrahq.org

Exclusive ads (4 Color Only):

  • Front Page Adhesive Note ($12,000) SOLD
  • Insert ($10,000)
  • Inside Front Cover ($4,300) SOLD
  • Inside Back Cover ($3,750) SOLD
  • Back Cover ($4,500) SOLD

Limited Availability ads (4 Color Only):

  • Full Page ($3,750)
  • ½ Page Spread ($3,750)
  • ½ Page ($1,975)
  • 1/8 Page “Marketplace” ad ($500)
  • Company Logo with Directory Listing ($500)

Ad Layout Examples:

Saturday Night Event Presenting Sponsor
$125,000
  • Presenting Sponsor title will be included with all title mentions of the Saturday Night Event
  • Sponsor recognition during the event:
    • Acknowledgement of presenting sponsorship by Wayne LaPierre, Executive Vice President, during his address
    • Introduction equal to that of NRA Officer (May include brief bio or video or other VIP intro) Spotlight (as appropriate) during introduction
    • Logo, sponsorship status and link to company website in Saturday Night Event section in a minimum of three Annual Meeting emails to house file of 3.7 million members and minimum of two emails to host city region (approximately 300,000)
  • Logo on the Saturday Night Event page of the 2016 Annual Meetings website with link to company website
  • Sponsor logo next to Saturday Night Event listing on event schedule in the Convention Directory
  • Logo of sponsor on all tickets to the event
  • Logo of sponsor and company message on big screens during walk-in
  • Full page, full color ad in Convention Directory
  • Logo on banner (1) or gobo light at event denoting sponsorship
  • Logo on all Saturday Night Event directional signage
  • Tickets
    • Premium reserved seats for ten (10) at Saturday Night Event
    • Ten (10) tickets to the VIP Reception
    • Five (5) tickets to the Cigar & Bourbon Reception
Saturday Night Event Supporting Sponsor
$50,000
  • Sponsor logo and sponsorship status in Stand and Fight Rally section in a minimum of three Annual Meetings promotional emails to house file of 3.7 million members and minimum of two emails to host city region (approximately 300,000)
  • Logo in second position on the Saturday Night Event page of the Official 2016 Annual Meetings website with link to website
  • Half page, full color ad in Convention Directory
  • Recognition of sponsorship in the Convention Directory (45,000 produced)
  • Acknowledgement of sponsorship by Wayne LaPierre, Executive Vice President, during his address
  • Logo on banner (1) or gobo light in second position at event denoting sponsorship
  • Tickets
    • Premium seats for five (5) at the Saturday Night Event
    • Three (3) tickets to the VIP Reception
    • Three (3) tickets to the Cigar & Bourbon Reception

Saturday Night Event Pre-Show Sponsor
$25,000
  • Sponsor logo and sponsorship status in Saturday night section in a minimum of one Annual Meetings promotional emails to house file of 3.7 million members and minimum of one email to host city region (approximately 300,000)
  • Logo in third position on the Saturday Night Event page of the Official 2016 Annual Meetings website with link to website
  • Logo of sponsor and company message on big screens during walk-in
  • Qtr. page, full color ad in Convention Directory
  • Recognition of sponsorship in the Convention Directory (45,000 produced)
  • 5 minutes of pre-approved video time during walk in
  • Tickets
    • Premium seats for three (3) at the Saturday Night Event
    • Two (2) tickets to the VIP Reception
    • Two (2) tickets to the Cigar & Bourbon Reception

SOLD OUT NRA-ILA Leadership Forum Presenting Sponsor
  • Presenting Sponsor title will be included with all title mentions of the NRA-ILA Leadership Forum.
  • Acknowledgement of sponsorship by Chris W. Cox, NRA-ILA Executive director, during address
  • Two minutes of pre-approved video time to be played during walk in
  • Introduction of one guest speaker
  • Logo, sponsorship status and link to company website in the Leadership Forum section in a minimum of three emails to house file of 3.7 million members and minimum of two e-mails to host city region (approximately 300,000)
  • Logo on the Leadership Forum page of the 2016 Annual Meeting website with link to company website.
  • Logo next to listing on schedule NRA-ILA Leadership Forum in Convention Directory
  • Logo of sponsor and company message on big screens during walk-in
  • Full page, four color ad in Convention Directory
  • Logo on banner (1) or gobo light at event denoting sponsorship
  • Logo on all NRA-ILA Leadership Forum directional signage
  • Tickets
    • Ten (10) tickets reserved in premium location
    • Five (5) tickets to the Cigar & Bourbon Reception
SOLD OUT NRA-ILA Leadership Forum Supporting Sponsor
  • Sponsor logo and sponsorship status in the NRA-ILA Leadership Forum section in a minimum of three Annual Meetings promotional emails to house file of 3.7 million members and minimum of two emails to host city region (approximately 300,000)
  • Logo of sponsor in second position on the NRA-ILA Leadership Forum page of the 2015
  • Annual Meetings website with link to your company website
  • Logo of sponsor and company message in second position on big screens during walk-in
  • Half page, full color ad in Convention Directory
  • Recognition of sponsorship in the Convention Directory (45,000 produced)
  • Acknowledgement of sponsorship by Chris @. Cox, NRA-ILA Executive Director, during address
  • Logo of sponsor in second position on banner at NRA-ILA Leadership Forum denoting sponsorship
  • Premium reserved seats for five (5) at the Leadership Forum

NRA-ILA Auction
$100,000
  • "Presenting Sponsor" company tag on the NRA-ILA Auction website: prominent company logo in first position at the top of the webpage
  • "Presenting Sponsor" company logo in first position at top of NRA-ILA Auction event invitation
  • Covered in the NRA-ILA Grassroots Alert leading up to the NRA Annual Meetings: write up on sponsorship, challenge gift and company support (distributed to approximately 1.8 million)
  • Covered in pre-annual meeting NRA-ILA Report in the NRA Official Journals: write up on sponsorship and company support
  • Signage to be displayed at the venue (if provided by company)
  • Listed in the NRA Annual Meetings wrap up email post Annual Meetings: company log in first position in association with NRA-ILA Auction promotion (1 full-file mailings distributed to approximately 3 million with each mailing)
  • Company listed in the NRA Guns, Gear and Outfitter Convention Directory
  • NRA News Interviews (pre and post-event interviews)
  • 2 tables at the NRA-ILA Auction
  • Tickets to select additional NRA Annual Meetings events: total of 12 tickets to any combination of the following events listed below and 4 tickets for photos with celebrity speakers (2 people per ticket)
    • NRA-ILA Leadership Forum
    • Special Saturday Night Event
    • Celebrity Co-Chair Reception
    • Cigar & Bourbon Reception

SOLD OUT National NRA Foundation Banquet Event Sponsor
  • Press release announcing sponsorship of banquet or wall of guns
  • Logo and link to company website on the FriendsofNRA.org Annual Meetings website page
  • Logo and link to company website on the Event(s) page of the NRA Event website
  • Logo and link to company website in 1 NRA Annual Meetings email blasts to NRA house file
  • Logo and mention of sponsorship in Traditions Magazine Auction Gazette
  • Logo included with every mention of the event
  • Logo placement on attendee banquet ticket badge
  • Recognition on 2 banners at event
  • Recognition of sponsorship in the NRA Annual Meetings Convention Directory
  • Logo included on all directional signage and at event entrance
  • Logo placement on cover of banquet program
  • Logo placement on full page in the banquet program
  • Recognition in banquet program list of contributors
  • Recognition on large media screens at event
  • Two minutes of microphone time
  • 1-2 minute company provided video advertisement - Foundation approved submitted 3 months prior to event
  • 1 Reserved table of 10 at NRA Foundation Banquet - all others must be purchased
  • Commemorative gift for 10 table guests and greeting from NRA Staff
  • Logo and mention of sponsorship in Traditions Magazine wrap-up articles

NEW National NRA Foundation Banquet Co-Sponsor
$15,000
  • Logo and link to company website on the FriendsofNRA.org Annual Meetings website page
  • Logo and link to company website on the Event(s) page of the NRA Event website
  • Logo and mention of sponsorship in Traditions Magazine Auction Gazette
  • Recognition on 2 banners at event
  • Logo placement on half page in the banquet program
  • Recognition in banquet program list of contributors
  • Recognition on large media screens at event
  • 1-2 minute company provided video advertisement - Foundation approved submitted 3 months prior to event
  • 1 Reserved table of 10 at NRA Foundation Banquet - all others must be purchased
  • Commemorative gift for 10 table guests and greeting from NRA Staff
  • Logo and mention of sponsorship in Traditions Magazine wrap-up articles

SOLD OUT Wall of Guns
  • Press Release announcing sponsorship of banquet or wall of guns
  • Logo and link to company website on the FriendsofNRA.org Annual Meetings website page
  • Logo and link to company website on the Event(s) page of the NRA Event website
  • Logo and link to company website in 1 NRA Annual Meeting email blasts to NRA house file
  • Logo and link to company website in 2 NRA Annual Meeting email blasts to NRA members in 300 mile radius of host city
  • Logo and mention of sponsorship in Traditions Magazine Auction Gazette
  • Logo included with every mention of the event
  • Recognition of sponsorship in The NRA Annual Meetings Convention Directory
  • Logo included on all directional signage and at event entrance
  • Logo placement on full page in the banquet program
  • Recognition in banquet program list of contributors
  • Sponsor provided incentive item (pending NRA Staff approval)
  • Company logo on WOG tickets and t-shirts
  • Recognition and logo placement on 1 roof sign at event
  • Recognition and logo placement on 1 banner at event
  • Logo placement on Wall of Guns flyers
  • Logo and mention of sponsorship in Traditions Magazine wrap-up articles
NRAStore
$20,000
  • Logo of sponsor with link to your company website in a minimum of two (2)
  • NRAStore.com e-mail promotions to house file of 3.7 million NRA members and minimum of two (2) e-mails to approximately 225,000 NRA members.
  • Sponsor will have the opportunity to supply 10,000 logoed bags.
  • Sponsor can place literature in store bags.
  • Sponsor can place signage at each checkout counter and online order desk.
  • Sponsor will receive a banner or signage outside NRA Store.
  • Sponsor will receive 12-15 additional 8x10 signs that will be placed among merchandise displays throughout the store.
  • Logo included with every mention of NRA Store including directional signage.
  • Recognition of sponsorship in the Convention Directory.
  • Logo on the NRA Store page of the 2016 Annual Meeting website with link to your company website

NEW NRAStore Bags
$7,000

NRAstore bag sponsorship provides high profile, enduring visibility for your brand at the Annual Meetings. NRAstore receives thousands of shoppers a day (Thursday – Sunday), all of which will be walking out of the store with your bag in hand.

SOLD OUT Air Gun Range
  • Includes naming rights to the air gun range.
  • Banners inside and outside of air gun range.
  • Logo accompanying all promotional mentions of air gun range including directional signage
  • Opportunity to distribute literature and/or coupons to all shooters.
  • Recognition of sponsorship in the Convention Directory
  • Logo on the Air Gun Range page of the 2012 Annual Meeting website with link to your company website.

Gold Sponsor
$50,000
  • Logo in second position on Annual Meeting ad in NRA Official Journals
  • Logo on Annual Meeting promotional direct mail
  • Banner ad and link to company website in two (2) Annual Meeting e-mail blasts to NRA House file of 3.7 million NRA Members
  • Banner ad and link to company website in two (2) Annual Meeting e-mail blasts to NRA members in 300 mile radius of Louisville
  • Full page, 4 color ad in Convention Directory (45,000 produced)
  • Recognition of sponsorship level in registration area
  • Recognition of sponsorship in Convention Directory (45,000 produced)
  • Logo and link to company website on event website, www.nraam.org
  • Six (6) tickets to the Saturday Night Event
  • Six (6) tickets to the NRA-ILA Leadership Forum
  • Logo on 50,000 Annual Meeting promotional posters
  • Logo on 100,000 promotional Annual Meeting Flyers
Silver Sponsor
$40,000
  • Logo in third position on Annual Meeting ad in NRA Official Journals
  • Banner ad and link to company website in one (1) Annual Meeting e-mail blasts to NRA House file of 3.7 million NRA Members
  • Banner ad and link to company website in two (2) Annual Meeting e-mail blasts to NRA members in 300 mile radius of Louisville
  • Full page, 4 color ad in Convention Directory (45,000 produced)
  • Recognition of sponsorship level in registration area
  • Recognition of sponsorship in Convention Directory (45,000 produced)
  • Logo and link to company website on event website, www.nraam.org
  • Four (4) tickets to the Saturday Night Event
  • Four (4) tickets to the NRA-ILA Leadership Forum
  • Logo on 50,000 Annual Meeting promotional posters
  • Logo on 100,000 promotional Annual Meeting Flyers
Bronze Sponsor
$30,000
  • Logo in fourth position on Annual Meeting ad in NRA Official Journals
  • Banner ad and link to company website in two (2) Annual Meeting e-mail blasts to NRA members in 300 mile radius of Louisville
  • Full page, 4 color ad in Convention Directory (45,000 produced)
  • Recognition of sponsorship level in registration area
  • Recognition of sponsorship in Convention Directory (45,000 produced)
  • Logo and link to company website on event website, www.nraam.org
  • Two (2) tickets to the Saturday Night Event
  • Two (2) tickets to the NRA-ILA Leadership Forum
  • Logo on 50,000 Annual Meeting promotional posters
  • Logo on 100,000 promotional Annual Meeting Flyers
Registration Badge Offer
$10,000
  • Registration Offer sponsorship includes your ad of choice on 80,000 4x4 NRA badges
    • Badges are given out by NRA to every attendee of the 2016 Show
    • Badges are supplied and paid for by NRA
    • Creative for ad is supplied by sponsor
SOLD OUT Show Bags

Put your company’s name and logo in the hands of every NRA member attending the convention. Up to 40,000 bags will be distributed at all Exhibit Hall entrances. Sponsor will receive recognition of sponsorship in the Convention Directory.

SOLD OUT Mobile App Sponsor
  • Sponsor logo and link to website on all e-mail blasts mentioning launch of mobile app
    • Minimum of 1 e-mail to NRA House File (3.7 million NRA members) and minimum of 1 e-mail to NRA members in 300 mile radius of Louisville (approximately 300,000 NRA Members)
  • Sponsor logo on all on-site signage used to promote the mobile app
  • Sponsor logo and link to website on mobile app page of www.nraam.org
  • Sponsor logo on all mobile app promotions online and printed
  • Recognition in Convention Directory as sponsor
  • 2 rotating banners
    • Sponsor is responsible for designing graphics for banners
  • 1 buzz notification each day of show
    • Responsibility of sponsor to provide messages. (Please have three messages to me by April 15.)
  • Sponsor will receive an enhanced directory listing
  • Sponsor will receive logo included on the online floor plan
  • Sponsor will receive a banner ad on the online floor plan
  • Sponsorship will be announced on social media anytime Mobile app is promoted
  • Company logo on splash screen
  • Company logo on home screen banner on top of screen
  • Sponsor will have their own icon on home screen of mobile app that can link to website of choice
NEW Mobile App Rotating Banner Ad
$1,500

Your ad rotating along with a maximum of 7 other company ads that can link to website of your choice or your directory listing. Best way to put your company message in the hands of your next customer!

Featured Product Center Exclusive Sponsor
$12,500, $7,500

The Featured Product Center will be located in the lobby of Kentucky Exposition Center near attendee registration for all three days of the show. All 70,000+ attendees will walk by the Featured Product Center in order to register and enter the exhibit hall. The Featured Product Center will include products that exhibitors want to highlight and will be a focal point for local news cameras and photographers. Sponsor will receive the following prominent recognition:

  • Logo or banner over the Featured Product Center.
  • Sponsors logo will appear beside every mention of the New Product Center including the Convention Directory.
  • Logo on the New Product Center page of the 2016 Annual Meeting website with link to your company website.
  • Logo will be displayed on the Featured Product page on the NRA website with link to your website.
  • Logo will appear on cover of Featured Product Center Directory.
  • Sponsor will have full page full color ad in the Featured Product Center Directory
  • Sponsor will receive a prominent display case and website posting for a product of their choice.

SOLD OUT Café Sponsorship

Sponsorship includes naming rights to the Food Court area with seating for up to 500. Includes a banner at each entry to the food court and sponsor's name included with every mention of the Food Court in ads, directional signs, and the Convention Directory (circulation 45,000). Includes rights to all tabletops in the Food Court area for literature or tent cards and table decals.

SOLD OUT Brandy & Cigar Reception
  • Logo on event ticket
  • Logo on directional signage
  • Banner within the event
  • Cocktail napkins with company artwork
  • Table tents with company artwork
  • Match Books with company logo
  • Cigar Cutters with company logo
  • Production and materials are additional costs
SOLD OUT Badge Holder/Lanyard

Sponsorship includes putting your company name, logo and message on up to 60,000 badge holders and/or lanyards that will be given to exhibitor and attendees. Be creative and design a holder that will be used many times after the show.

On-Site Promotional Package
$8,000
  • Banner (size TBD) in high traffic area of convention center
  • Logo highlighting booth space on the pull-out floorplan in the Convention Directory (45,000 produced)
  • Flyer in up to 25,000 show bags distributed at each entrance to the exhibit hall
  • One Facebook post on the NRA Annual Meetings page on either Friday or Saturday during the show
  • Production and materials are additional costs
NRANews Booth
$8,000

Sponsorship of the NRANews studio is a great way to gain exposure during and after the NRA Annual Meetings. Exposure during the show comes from the studio, which is located on the Exhibit Hall floor with a live show on Sirius radio, interviews and event coverage:

Directory Bins
$7,500

Send us your artwork and we will take care of the rest! Your logo will be prominently displayed on multiple bins located at exhibit hall entrances and throughout the lobby. Every attendee stops at these bins to pick-up a Convention Directory.

SOLD OUT Hotel Key Card Holder
  • Reach thousands of NRA attendees by working through NRA to supply 5,000 hotel key card holders that will be distributed to NRA's top 5 hotels
  • Production and materials are additional cost
Pre-Show E-mail Blast
$5,000/email

Convention e-mail blasts give you the opportunity to tell 3.7 million NRA members about a special offer weeks before the show. Our most active and interested members receive this e-mail, which includes specific event details, times, locations and more!

Inflatables
$3,500

Showcase a reproduction of your company's logo or product near the main entrance of the Kentucky Exposition Center. For available locations, please call 703-267-3782.

Social Media
$1,000

Reach thousands of NRA members by posting a company video, discount code, or a general message on the NRA Annual Meeting Facebook page. (14,000 plus viewers)

Logo on Online & Printed Directory Floorplan
$500

Make your booth space stand out on the online floorplan at www.nraam.org and on the floorplan in the Convention Directory (45,000 produced) by highlighting your space with your company logo.

Meter Boards
Call For Pricing

Meter Boards increase exhibitors’ visibility in the high traffic areas where attendees move about throughout the weekend. Receive instant brand and company recognition by having your banner or meter board seen repeatedly by every attendee. Sponsor will receive additional recognition of sponsorship in the Convention Directory. For available locations, please call 703-267-3782.

Floor Decals
Call For Pricing

Floor Decals are a great way of placing your logo, booth number and company message directly at the feet of every attendee. Floor Decals may be placed throughout the show floor where attendees travel the most.

SOLD OUT National Prayer Breakfast

Don't miss the opportunity to put your band in front of over 1,200 NRA members at the Prayer Breakfast, our popular family event Sunday morning. Sponsor will receive logo exposure on e-mails and the website, tickets to the event, speaking time and more!

Seminar Series
Call For Pricing

Seminars are a huge draw for Annual Meeting attendees all three days of the show. Each seminar has seating for up to 350 attendees. Sponsorship includes banner placement, logo exposure, signage, web and directory listings and much more!

Website Banner Ads
Call For Pricing

NRAam.org receives over 150,000 hits a day as the Show approaches allowing your company to target a specific audience and maximize your brand exposure. Your company will maintain high visibility and attendees will be just a click away from your website!

Interior/Exterior Banner
Call For Pricing

For information on interior/exterior banners, click here.

See You In Louisville!

If you live outside the Louisville area and are planning to attend the show, make sure you book early as rooms fill up fast! We're happy to be able to offer our members special low hotel rates, easy reservation booking and superior customer service. You can also save time when you arrive by pre-registering and having your badges shipped directly to you for free.

If your company matches our criteria and we have space available, we will make every effort to provide you with the best space possible.

A snapshot of who the audience is, what their habits are and how far they've traveled.

See the exhibit hall floor plan, browse the list of exhibitors and learn more about who attends.

Upgrade Your Experience

Enjoy a VIP experience with exclusive Co-Chair packages featuring benefits such as VIP reserved seating, private event invites and access to the NRA Ring of Freedom Hospitality Suite.

Sold Out 

NRA Annual Meetings & Exhibits

A four-day celebration of freedom featuring acres of exhibits, premier events, educational seminars and workshops, and fun-filled activities.