NRA Annual Meetings | Sponsorship Opportunities

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Build Your Brand Among the Industry's Most Powerful Audience

We're experts at building custom sponsorship packages that launch products and build brands. Let us help you make the most of your investment at the NRA Annual Meetings & Exhibits.

For more information or to purchase a sponsorship opportunity please contact Pete Yuska at 703-267-3782 or PYuska@nrahq.org

Stand out from the crowd of 800+ exhibitors and capture the attention of 80,000+ NRA members with these targeted sponsorships.

Pre-Show Marketing & Digital Opportunities

Enhanced Directory Listing
$250

Spice up your online Exhibitor Profile with an Enhanced Directory Listing. Post 5 products, 5 Show specials, and 5 Press Releases! Purchase by December 15 and we'll throw in a FREE VIDEO POST! 

Logo on Online & Printed Directory Floorplan
$500

Make your booth space stand out on the online & printed floorplans by highlighting your space with your company logo

Mobile App Rotating Banner Ad
$2,000

Your company’s ad rotating on all screens of the mobile app that can link to website of your choice. Best way to put your company message in the hands of your next customer! (Opportunity limited to 7 companies)

Website Banner Ad
$5,000

Maximize your brand exposure with a banner ad on the NRA Annual Meeting website. Your company will maintain high visibility and attendees will be just a click away from your website.

Pre-Show Email Blast
$6,750

Get your company banner ad into the NRA Annual Meeting promotional email blasts and tell 3.7 million NRA members about a special offer weeks before the Show.

Mobile App Exclusive
$12,000
  • Sponsor logo and link to your website on all email blasts mentioning launch of mobile app
  • Minimum of 1 email to NRA House File (3.7 million NRA members) and minimum of 1 email to NRA members in 300 mile radius of Atlanta (approximately 350,000 NRA Members)
  • Sponsor logo on all on-site signage used to promote the mobile app
  • Sponsor logo and link to website on mobile app page of NRA Annual Meeting website
  • Sponsor logo on all mobile app promotions online and printed
  • Recognition in Convention Directory as sponsor
  • 2 rotating banners
  • Sponsor is responsible for designing graphics for banners
  • 1 buzz notification each day of show
  • Responsibility of sponsor to provide messages
  • Sponsor will receive an enhanced directory listing
  • Sponsor will receive logo included on the online floor plan
  • Sponsor will receive a banner ad on the online floor plan
  • Sponsorship will be announced on social media anytime Mobile app is promoted
  • Company logo on splash screen
  • Company logo on home screen banner on top of screen
  • Sponsor will have their own icon on home screen of mobile app that can link to website of choice

On-site Advertising Opportunities:

Meter Board
$1,750

Meter Boards increase exhibitors’ visibility in the high traffic areas where attendees move about throughout the weekend. Receive instant brand and company recognition by having your meter board seen repeatedly by every attendee.

 

Lobby & Outdoor Column Wrap
Starting at $2,500

These high visibility, high traffic lobby & outdoor column wraps are a great opportunity to hit attendees with your branding before they even enter the exhibit floor.

 

NEW Charging Station
$5,000

Attendees will appreciate the opportunity to “charge up” their mobile devices at charging stations that feature your brand. (QTY. 4)

Banners
Starting at $5,000

Direct Attendees straight to your booth by investing in banner advertising at NRA Annual Meeting. Banners guarantee exposure to attendees and are some of the most prominent advertising options at the Show. Make sure that your product or logo is the first thing attendees see when they arrive at the Show.

Available banner locations can be viewed on the interactive floorplan of the venue. The first time you visit the page you will need to create an account to view the floorplan

Sidewalk Graphics
$6,500

3’x3’ stickers displaying your company branding at the entrance to the convention center. (Qty.4)

Floor & Window Clings
Starting at $5,750

Floor & Window Decals are a great way of placing your logo, booth number and company message directly in front of every attendee. Floor & Window Decals may be placed throughout the show where attendees travel the most. (Qty. 4)

Escalator Runner
$7,500

Showcase your brand to a captive audience in a high-traffic location by sponsoring a runner in the middle of each escalator.

Stair Wrap
$7,500

Your company branding featured on the stairs leading to the exhibit floor.

SOLD OUT Directory Bins
$7,500

Your logo will be prominently displayed on multiple directory bins located at exhibit hall entrances and throughout the convention center. Every attendee stops at these bins to pick-up a Convention Directory.

Interactive Way Finding Kiosk
$8,500

Your company branding will be displayed prominently on the interactive kiosks that attendees us to navigate the convention center. (QTY. 7)

Registration Badge Offer
$10,000

Guarantee that every attendee knows your company is at the Show by including an ad on the NRA Annual Meeting attendee badges

  • Badges are supplied and paid for by NRA
  • Creative for ad is supplied by sponsor
SOLD OUT Show Bags
$15,000

Put your company’s name and logo in the hands of every attendee. Show bags will be distributed at all Exhibit Hall entrances. Sponsor also will receive recognition of sponsorship in the Convention Directory.

Print Opportunities:

As the NRA Annual continues to expand, so does your need to separate yourself from the competition. One of the most cost effective ways to do this is through an advertisement in the Official Show Program Directory. Chock full of everything show related, this high-quality, full-color directory is distributed to attendees as they arrive to the show. It not only serves as a road map during the show, but evolves as a keepsake and resource guide for years to come, continuing to provide returns on your advertising dollars long after the show is over.

Official Print Directory Ad Form

Exclusive Ads (4 Color Only)
  • Front Page Adhesive Note ($15,000)
  • Insert ($10,000)
  • Inside Front Cover ($6,500)
  • Inside Back Cover ($5,750)
  • Back Cover ($7,500)
Limited Availability Ads (4 Color Only)
  • Full Page ($3,750)
  • ½ Page Spread ($3,750)
  • ½ Page ($1,975)
  • 1/8 Page “Marketplace” ad ($500)
  • Company Logo with Directory Listing ($500)

On-Site Destination Sponsorships:

NRAStore Bags
$6,500

NRAstore bag sponsorship provides high profile, enduring visibility for your brand at the NRA Annual Meeting. NRAstore receives thousands of shoppers all of which will be walking out of the store with your bag in hand.

SOLD OUT Cafe Sponsorship
$15,000

Sponsorship includes naming rights to the exhibit floor food court. Includes a banner at each entry to the food court and sponsor's name included with every mention of the Food Court in ads, directional signs, and the Convention Directory. Includes rights to all tabletops in the Food Court area for literature, tent cards or table decals.

Wall of Guns
$15,000
  • Your company’s name will be featured on the NRA Annual Meeting website as an official NRA Foundation Wall of Guns Sponsor
  • Your company’s name will be featured on the NRA Foundation website as an official NRA Foundation Wall of Guns Sponsor
  • Your company’s name will be featured in Traditions Magazine Gazette as an official NRA Foundation Wall of Guns Sponsor
  • Your Company’s logo will be featured in online and traditional marketing materials such as; but not limited to: press releases, Facebook, monthly newsletters and email blasts as an official NRA Foundation Wall of Guns Sponsor
  • Your company’s logo will be featured in the NRA Annual Meeting Convention Directory as an official NRA Foundation Walls of Guns Sponsor
  • Your company’s logo will be featured in the NRA Foundation Banquet Program as an official NRA Foundation Wall of Guns Sponsor
  • Your company will receive digital marketing recognition listing you as an official NRA Foundation Wall of Guns Sponsor
  • Your company will receive recognition on marketing materials day of the event as an official NRA Foundation Wall of Guns Sponsor

Sponsorship Packages:

On-Site Promotional Package
$8,500
  • Banner (size TBD) in high traffic area of convention center
  • Logo highlighting booth space on the pull-out floorplan in the Convention Directory (50,000 produced)
  • Flyer in up to 50,000 show bags distributed at each entrance to the exhibit hall
  • One Facebook post on the NRA Annual Meetings page on either Friday or Saturday during the show
  • Production and materials are additional costs
Bronze Sponsor
$30,000
  • Logo in fourth position on Annual Meeting ad in NRA Official Journals
  • Banner ad and link to company website in two (2) Annual Meeting email blasts to NRA members in 300 mile radius of Atlanta
  • Full page, 4 color ad in Convention Directory (50,000 produced)
  • Recognition of sponsorship level in registration area
  • Recognition of sponsorship in Convention Directory (50,000 produced)
  • Logo and link to company website on event website, www.nraam.org
  • Two (2) tickets to the Saturday Night Event
  • Two (2) tickets to the NRA-ILA Leadership Forum
  • Logo on 50,000 Annual Meeting promotional posters
  • Logo on 100,000 promotional Annual Meeting Flyers
Silver Sponsor
$40,000
  • Logo in third position on Annual Meeting ad in NRA Official Journals
  • Banner ad and link to company website in one (1) Annual Meeting email blasts to NRA House file of 3.7 million NRA Members
  • Banner ad and link to company website in two (2) Annual Meeting email blasts to NRA members in 300 mile radius of Atlanta
  • Full page, 4 color ad in Convention Directory (50,000 produced)
  • Recognition of sponsorship level in registration area
  • Recognition of sponsorship in Convention Directory (50,000 produced)
  • Logo and link to company website on event website, www.nraam.org
  • Four (4) tickets to the Saturday Night Event
  • Four (4) tickets to the NRA-ILA Leadership Forum
  • Logo on 50,000 Annual Meeting promotional posters
  • Logo on 100,000 promotional Annual Meeting Flyers
Gold Sponsor
$50,000
  • Logo in second position on Annual Meeting ad in NRA Official Journals
  • Logo on Annual Meeting promotional direct mail
  • Banner ad and link to company website in two (2) Annual Meeting email blasts to NRA House file of 3.7 million NRA Members
  • Banner ad and link to company website in two (2) Annual Meeting email blasts to NRA members in 300 mile radius of Atlanta
  • Full page, 4 color ad in Convention Directory (50,000 produced)
  • Recognition of sponsorship level in registration area
  • Recognition of sponsorship in Convention Directory (50,000 produced)
  • Logo and link to company website on event website, www.nraam.org
  • Six (6) tickets to the Saturday Night Event
  • Six (6) tickets to the NRA-ILA Leadership Forum
  • Logo on 50,000 Annual Meeting promotional posters
  • Logo on 100,000 promotional Annual Meeting Flyers

Special Event Sponsorships:

National NRA Foundation Banquet Contributing Sponsor
$15,000
  • Your company’s logo will be featured on the NRA Annual Meeting website as an official NRA Foundation Banquet and Auction Contributing Sponsor
  • Your company’s logo will be featured on the NRA Foundation website as an official NRA Foundation Banquet and Auction Contributing Sponsor
  • Your company’s logo will be featured in Traditions Magazine Gazette as an official NRA Foundation Banquet and Auction Contributing Sponsor
  • Your company will be featured on the Friends of NRA and the NRA Foundation Facebook pages in a 1-2 minute video provided by your company and subject to Foundation approval and IRS requirements
  • Video must be submitted three months in advance of Banquet
  • Your company’s logo will be featured in online and traditional marketing materials such as; but not limited to: press releases, Facebook, monthly newsletters and email blasts as an official NRA Foundation Banquet and Auction Contributing Sponsor
  • Your company’s logo will be featured in the NRA Foundation Banquet Program as an official NRA Foundation Banquet and Auction Contributing Sponsor
  • Your company will receive one premier table of ten at the NRA Foundation Banquet listing you as an official NRA Foundation Banquet and Auction Premier
  • Your company will receive recognition on marketing assets day of the event as an official NRA Foundation Banquet and Auction Contributing Sponsor
National Prayer Breakfast
$15,000

Don't miss the opportunity to put your band in front of over 1,200 NRA members at the Prayer Breakfast, our popular family event Sunday morning. Sponsor will receive logo exposure on emails and the website, tickets to the event, speaking time and more!

NRA-ILA Auction
$15,000 - $25,000

$25,000 SPONSOR BENEFITS:

  • One table of 10 seats in a premium location for the event
  • Company logo included on the event website pages within NRAILA.org
  • Opportunity to display company banner during event (must be provided by sponsor)
  • Acknowledgment/Thank You during event remarks
  • Live radio segment on NRA News (pre and post event interviews)
  • Coverage in the Annual Meeting Official Journal Review
  • Coverage in the NRA-ILA Grassroots Alert leading up to the NRA Annual Meetings (distributed to approximately 1.8 million)
  • Listed in the NRA Annual Meeting wrap up email post-annual meeting:
  • Company logo in association with NRA-ILA Auction promotion (1 full-file mailing distributed to approximately 3 million)
  • Company listed in the NRA Guns, Gear and Outfitter Convention Directory
  • NRA-ILA Facebook and Twitter posts announcing sponsorship support
  • Invitation for two (2) to the Sunday Private Breakfast with Wayne LaPierre
  • Tickets to the following Annual Meeting events including:
  • NRA-ILA Leadership Forum (2)
  • Co-Chair Welcome Reception (2)
  • Cigar & Brandy Reception (2)
  • Stand & Fight Rally (2)

 

$15,000 SPONSOR BENEFITS:

  • One table of 10 seats in a premium location for the event
  • Company logo included on the event website pages within NRAILA.org
  • Acknowledgment/Thank You during event remarks
  • Live radio segment on NRA News (pre and post event interviews)
  • Coverage in the Annual Meeting Official Journal Review
  • Coverage in the NRA-ILA Grassroots Alert leading up to the NRA Annual Meetings (distributed to approximately 1.8 million)
  • Listed in the NRA Annual Meeting wrap up email post-annual meeting:
  • Company logo in association with NRA-ILA Auction promotion (1 full-file mailing distributed to approximately 3 million)
  • Tickets to the following Annual Meeting events including:
  • NRA-ILA Leadership Forum (2)
  • Co-Chair Welcome Reception (2)
  • Cigar & Brandy Reception (2)
  • Stand & Fight Rally (2)
Brandy & Cigar Reception Supporting Sponsor
$20,000
  • Logo on event ticket
  • Logo on directional signage
  • Banner within the event
  • Cocktail napkins with company artwork
  • Table tents with company artwork
  • Match Books with company logo
  • Cigar Cutters with company logo
    • Production and materials are additional costs
Saturday Night Event Pre-Show Sponsor
$25,000
  • Sponsor logo and sponsorship status in Saturday night section in a minimum of one Annual Meetings promotional emails to house file of 3.7 million members and minimum of one email to host city region (approximately 350,000)
  • Logo in third position on the Saturday Night Event page of the Official 2017 Annual Meetings website with link to website
  • Logo of sponsor and company message on big screens during walk-in
  • Qtr. page, full color ad in Convention Directory
  • Recognition of sponsorship in the Convention Directory (50,000 produced)
  • 5 minutes of pre-approved video time during walk in
  • Tickets
    • Premium seats for three (3) at the Saturday Night Event
    • Two (2) tickets to the VIP Reception
    • Two (2) tickets to the Cigar & Bourbon Reception
National NRA Foundation Banquet Premier Sponsor
$30,000
  • Your company’s logo will be featured on the NRA Annual Meeting website as  an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company’s logo will be featured on the NRA Foundation website as  an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company’s logo will be featured in Traditions Magazine Gazette as  an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company will be featured on the Friends of NRA and the NRA Foundation Facebook pages in a 1-2 minute video provided by your company and subject to Foundation approval and IRS requirements
  • Video must be submitted three months in advance of Banquet
  • Your company will be given two minute microphone time at the event
  • Your company’s logo will be featured in online and traditional marketing materials such as; but not limited to: press releases, Facebook, monthly newsletters and email blasts as an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company’s logo will be featured in the NRA Annual Meeting Convention Directory as an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company’s logo will be featured in the NRA Foundation Banquet Program as an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company will receive one premier table of ten at the NRA Foundation Banquet listing you as an official NRA Foundation Banquet and Auction Premier Sponsor
  • Your company will receive recognition on marketing assets day of the event as an official NRA Foundation Banquet and Auction Premier Sponsor
Saturday Night Event Supporting Sponsor
$50,000
  • Sponsor logo and sponsorship status in Stand and Fight Rally section in a minimum of three Annual Meetings promotional emails to house file of 3.7 million members and minimum of two emails to host city region (approximately 350,000)
  • Logo in second position on the Saturday Night Event page of the Official 2017 Annual Meetings website with link to website
  • Half page, full color ad in Convention Directory
  • Recognition of sponsorship in the Convention Directory (50,000 produced)
  • Acknowledgement of sponsorship by Wayne LaPierre, Executive Vice President, during his address
  • Logo on banner (1) or gobo light in second position at event denoting sponsorship
  • Tickets
    • Premium seats for five (5) at the Saturday Night Event
    • Three (3) tickets to the VIP Reception
    • Three (3) tickets to the Cigar & Bourbon Reception
NRA-ILA Leadership Forum Supporting Sponsor
$65,000
  • Presenting Sponsor title will be included with all title mentions of the NRA-ILA Leadership Forum.
  • Acknowledgement of sponsorship by Chris W. Cox, NRA-ILA Executive director, during address
  • Two minutes of pre-approved video time to be played during walk in
  • Introduction of one guest speaker
  • Logo, sponsorship status and link to company website in the Leadership Forum section in a minimum of three emails to house file of 3.7 million members and minimum of two e-mails to host city region (approximately 350,000)
  • Logo on the Leadership Forum page of the 2016 Annual Meeting website with link to company website.
  • Logo next to listing on schedule NRA-ILA Leadership Forum in Convention Directory
  • Logo of sponsor and company message on big screens during walk-in
  • Full page, four color ad in Convention Directory
  • Logo on banner (1) or gobo light at event denoting sponsorship
  • Logo on all NRA-ILA Leadership Forum directional signage
  • Tickets
    • Ten (10) tickets reserved in premium location
    • Five (5) tickets to the Cigar & Bourbon Reception
NRA-ILA Leadership Forum Presenting Sponsor
$100,000
  • Presenting Sponsor title will be included with all title mentions of the NRA-ILA Leadership Forum.
  • Acknowledgement of sponsorship by Chris W. Cox, NRA-ILA Executive director, during address
  • Two minutes of pre-approved video time to be played during walk in
  • Introduction of one guest speaker
  • Logo, sponsorship status and link to company website in the Leadership Forum section in a minimum of three emails to house file of 3.7 million members and minimum of two e-mails to host city region (approximately 350,000)
  • Logo on the Leadership Forum page of the 2017 Annual Meeting website with link to company website.
  • Logo next to listing on schedule NRA-ILA Leadership Forum in Convention Directory
  • Logo of sponsor and company message on big screens during walk-in
  • Full page, four color ad in Convention Directory
  • Logo on banner (1) or gobo light at event denoting sponsorship
  • Logo on all NRA-ILA Leadership Forum directional signage
  • Tickets
    • Ten (10) tickets reserved in premium location
    • Five (5) tickets to the Cigar & Bourbon Reception
Saturday Night Event Presenting Sponsor
$125,000
  • Presenting Sponsor title will be included with all title mentions of the Saturday Night Event
  • Sponsor recognition during the event:
    • Acknowledgement of presenting sponsorship by Wayne LaPierre, Executive Vice President, during his address
    • Introduction equal to that of NRA Officer (May include brief bio or video or other VIP intro) Spotlight (as appropriate) during introduction
    • Logo, sponsorship status and link to company website in Saturday Night Event section in a minimum of three Annual Meeting emails to house file of 3.7 million members and minimum of two emails to host city region (approximately 350,000)
  • Logo on the Saturday Night Event page of the 2017 Annual Meetings website with link to company website
  • Sponsor logo next to Saturday Night Event listing on event schedule in the Convention Directory
  • Logo of sponsor on all tickets to the event
  • Logo of sponsor and company message on big screens during walk-in
  • Full page, full color ad in Convention Directory
  • Logo on banner (1) or gobo light at event denoting sponsorship
  • Logo on all Saturday Night Event directional signage
  • Tickets
    • Premium reserved seats for ten (10) at Saturday Night Event
    • Ten (10) tickets to the VIP Reception
    • Five (5) tickets to the Cigar & Bourbon Reception

See You In Dallas!

If you live outside the Dallas area and are planning to attend the show, make sure you book early as rooms fill up fast! We're happy to be able to offer our members special low hotel rates, easy reservation booking and superior customer service. You can also save time when you arrive by pre-registering and having your badges shipped directly to you for free.

If your company matches our criteria and we have space available, we will make every effort to provide you with the best space possible.

A snapshot of who the audience is, what their habits are and how far they've traveled.

See the exhibit hall floor plan, browse the list of exhibitors and learn more about who attends.

Sponsor Resources

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NRA Annual Meetings & Exhibits

A celebration of freedom featuring acres of exhibits, premier events, educational seminars and workshops, and fun-filled activities.