• 75% of attendees go shooting 6 or more times a year.
• 63% of attendees spend more than $500 a year on shooting/hunting equipment.
• 73% of attendees are hunters
• 71% of attendees have household incomes over $60,000.
• 66% will spend more than $100 with exhibitors while at the show.
• 92% will purchase products (not including NRA merchandise) from exhibitors in the next twelve months.
  

Thorough mix of regional & national audience with 44.2% traveling more than 300  miles.

Source: TouchPoll Solutions Attendee Survey