Can you afford not to be there in 2012?
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2011 Annual Meeting Attendee Survey Results:
- 82% male, 18% female
- 85% are Target Shooters
- 62% are Hunters
- 78% of attendees participate in these activities 6 or more times a year
- 67% of attendees spend more than $500 a year on shooting/hunting equipment
- 73% will spend more than $100 with exhibitors while at the Show
- 93% will purchase products (not including NRA merchandise) from exhibitors in the next twelve months
- 80% of attendees come specifically to see the exhibit hall
- 57% of attendees travel more than 200 miles to attend the NRA Show
Source: TouchPoll Solutions Touch Screen On-Sites Attendee Survey
2011 Annual Meeting Exhibitor Survey Results:
- 97% of exhibitors are satisfied with their participation in the NRA Show
- 94% of exhibitors are satisfied with the attendance level
- 94% of exhibitors are satisfied with the quality of attendees
- 76% of exhibitors are returning exhibitors
Source: Zoomerang 2011 NRA Show Exhibitor Survey
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